Almost two thirds of consumers (64%) will be more likely to trust a brand if interacts with consumers in a positive way on social media
47% of SMBs are now on social media, which is similar to last year (48%). This compares to 79% of consumers
Of those businesses with a social presence, Facebook is the most popular, used by around 9 in 10 of every size business.
SMBs lag behind but there has been an improvement this year, up from 31% to 40% among small businesses and from 36% to 43% for medium businesses
LinkedIn is the second most popular platform, used by a majority of large businesses (82%), 41% of medium size businesses and 35% of small businesses.
Twitter increases in popularity with business size, from 24% of small businesses to 36% of medium size businesses and 55% of large businesses.
Instagram is more prevalent in medium (39%) than small (19%) or large (20%) businesses
Consumers are increasingly accessing social media on their smartphone (up from 72% to 81%)
People across APAC now use social media on a monthly basis
95 percent of people access social via mobile device
Social media use in Europe grew by five percent to pass 400 million users across the continent, 85 percent of whom access social on mobile platforms each month