EBOOK: How to find your target audience with Facebook ads
Unless you’ve been living under a rock for the last decade or so, you already know how huge Facebook is. They claim to have over 1 billion daily active users, and many of those people spend close to an hour a day using the site, on average.
The biggest problem with Facebook in recent years is that their organic reach—the people you can reach without spending money—has declined to nearly zero. Even if you have a fan page with thousands of fans, you still have to pay to reach your own fans. Crazy, right?
It’s not all that crazy if you think about it. Most people are fans of dozens, if not hundreds of pages on Facebook. If all those pages shared several articles per day, most of the posts would just get lost, anyway. There’s just too much content being posted.
So, Facebook has implemented some changes that make it so that only a small fraction of a page’s users ever see each post.
We all know this wasn’t done solely to keep Facebook’s users happy. It’s pushed a lot of people to spend money on ads, despite having a huge following on the site. It’s a wonder they don’t have a mutiny on their hands! But since they’re such a huge source of traffic, we all do what we have to do, which is paying for ads even if we already have thousands of fans.
Yes, it sucks for those of us who paid for advertising to obtain those fans in the first place, because we then have to pay again to have our posts reach those fans we already paid for. It’s double-dipping at its finest. But if you wanna play, you gotta pay. And it’s their site, so it’s their rules.
In this guide, you’re going to learn how to basically beat Facebook at its own game by learning how to create ads that will get both paid and organic reach, as well as how to get the most bang for your buck by learning how to create widely successful ads at the lowest prices possible.
We’ll also cover the best ways to target the right audience for maximum profitability, how to keep your costs down, and how to use retargeting to pull in potential lost sales.
So, let’s get started!