So this week we looked around for some great articles we think are great about how to measure your ROI (return on investment) for your Social Media Marketing.
Social media, like other channels, has to prove its return on investment (ROI).
But beyond proving the impact on your business, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.
Here is a round up for you.
How to Measure Social Media ROI : In this article Social Media Examiner wrote an article sharing tools and tips to measure the ROI of your social media efforts.
Five Steps to Measuring Your Social Media ROI: AdAge wrote about how to measure the effectiveness of your social media efforts.
Busting The Myth On Social Media ROI: Forbes wrote about how it has never been easier to find and convert an audience.
Everything You Thought About Social Media ROI Is Wrong: Business2Community wrote about when it comes to marketing, measuring the return of the investment of our time and money is best practice
The Delightfully Short Guide to Social Media ROI: In this article the folks at Buffer wrote about how they did a great job of calculating your time, with a wonderful infographic! Check it out!
A 3-Step Process to Measuring Social Media ROI: Brian Zeng, wrote about an easy process of looking at the ROI we need to assess as we’re spending time and money on social media
A Comprehensive Guide to Social Media ROI: Hootsuite have written a post giving you tools, tips, and information you need to prove and improve social media ROI.
Ultimate Guide to Measuring Social Media ROI: Sprout Social tells us that tracking your social media ROI isn’t impossible. In their guide they will help you accurately measure and report ROI from your social media campaigns