Instagram can be a great way to get in front of a new audience.
So what is engagement when it comes to Instagram?
It is the the number of Likes and Comments divided by the number of followers you have.
This is a great post from our friends at Plann – How do I calculate my engagement rate on Instagram, per post?
It’s much easier than it looks. Say you have a following of 2,500, your ‘engagement’ is measured by your likes and comments combined per post, divided by your following.
Note down the number of comments and number of likes that post received.
Let’s say your total likes were 137 and comments came to 10.
137 + 10 = 147
147 / 2,500 x 100 = 5.88%
Why is your Instagram engagement rate important?
It’s good to compare other social networks to find what really works for your brand.