For those of us whom the world considers to be ‘introverted’, the idea of putting our business out on social media can be daunting.
“Social media, does that mean that I have to be social?” Not necessarily. With these fail-proof tips, you can successfully market your business, without needing to morph from the safety of your quiet cocoon into a socially extroverted butterfly.
1. It’s all about content. Really.
Social media for business isn’t about sharing intimate details of your bright and vibrant lifestyle. Your readers are seeking informative, engaging and authentic content. Write what you know, not to sell, but to share, and set yourself as a market leader in your industry.
2. Consumers are visually orientated.
That means: videos, images, memes, branded graphics, gifs, logos. Make your content visually appealing and captivating, but don’t forget the importance of white space. Use videos where you can – research shows that Gen Y prefer movies to novels, and tubes (think YouTube) over long wordy blog posts. Not comfortable making your own videos featuring Yours Truly? Go back to point 1. It’s all about content. Re-share videos that relate to the subject matter of your brand: educate your audience.
3. Get friendly with your camera, and work on your brand development.
Social media for business should be just as much about developing your brand and creating brand awareness in your audience, as it is about promoting a special on a good or service, (if not more so!). Let nature feature in your brand to create a beautiful newsfeed: oceanography, nature shots, sunshine or snow, embrace the sun, sand and water to make your brand appeal to your audience.
Social media isn’t just for extroverts, it’s for us introverts too. It’s about promoting and marketing our brands, authentically rather than loudly. Sharing a message, quietly if you like (there’s no need to shout from the rooftops after all), but creating a reach above-and-beyond what you’d achieve using print media or traditional marketing techniques alone.
It doesn’t have to be scary, or in-your-face, or obnoxious. Social media for your business may mean a beautiful Instagram / Facebook feed building layer-upon-layer of content to show your audience who your brand is, what you represent, why you exist and where they can purchase your goods or services.