Social Media: The Beneficial Tool that Your Small Business Needs
If you own a small business, there’s a pretty high chance that you’ve heard about social media. Of course, this is now a very common way of life, with many of us eagerly checking our Facebook page for notifications or our Instagram profile to see if we’ve received any likes. However, having a strong social presence for your small business can truly provide many benefits.
Did you know that there are 2.5 billion people using social platforms in the world? That’s a whole lot of people. There’s a huge chance that your customers are a part of this large number of digital media users. While your competition is out there implementing various social tools, you might find that your sales are decreasing. It’s time for the truth bomb to explode: social media for business is inevitably crucial for sales.
Using social media for business is important because it helps you to further establish your brand. Having an accessible social presence is perfect for customers because they can check up on the latest news regarding your brand. You can use this to your advantage by promoting sales within your store on a digital platform. Once you’ve gained a decently-sized following on your social channels, customers will start interacting with your posts. These digital interactions can lead to increased shares. Any shared post can ultimately increase awareness of your brand. When your posts are shared, they can land in the laps of incredible long-term customers who will help your business thrive. It’s an excellent way to spread the latest news about your small business.
Flat Rate Social Media is an incredible resource to turn to for your brand awareness needs. If implementing successful social strategies at a reasonable price appeals to you, then definitely refer to this well-versed company for your digital efforts. You’ll be pleased with the results that an experienced social marketing team will develop by building successful social strategies. Flat Rate Social Media provides many plans that are perfect for a variety of small businesses. The more ambitious small business might want to consider the supercharge package, which includes the highest possible amount of social posts, paid advertising production, and more. These posts are crafted for Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest and YouTube platforms.
Having a social media agency to assist you with online and content marketing for your small business will take a lot of time off of your hands. Developing an appealing appearance for your digital platforms can be a time-consuming task. Social platforms for small businesses need to be maintained on a regular basis. A social media agency such as Flat Rate Social Media can manage your followers, post engaging content, and update the appearance of your social media pages. This allows you to focus on other critical aspects of your business.
Online media written for social purposes is a form of advertising that appeals to customers on a digital front. It’s also a super easy way to get to know your customers better. With social posts, you can hear what your customers are asking for by simply checking your Facebook, Twitter, or Instagram page. There are various social platforms out there as well which each serve their own unique purpose. A good advertising company can help to best implement these purposes and combine them seamlessly with your business. If you haven’t invested in a good online digital presence which is targeted to social channels, then it’s definitely worth pursuing. Your small business will start to see tremendous advantages that you might not have believed were possible!
You can get started from $299 month. Plans can be found here
Recent Facebook Changes and How to Overcome
The Facebook Algorithm Change 2018: What it Means for YOU
Social Media Challenges for Small Business
So you have heard about the BIG changes coming to Facebook in 2018?
Why is Facebook doing this?
In January, Mark Zuckerberg announced big changes coming that will impact all user’s. He says “One of our focus areas for 2018 is to make sure the time we all spend on Facebook is time well spent. We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always important to put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.” In a post on the company’s blog, Adam Mosseri Head of Facebook News Feed, wrote that showing more posts from friends and family “means we’ll show less public content, including videos and other posts from publishers, brands or businesses.”
The Facebook Algorithm Change 2018: What it Means for YOU
Mark Zuckerberg statement about how strong relationship improve our happiness and well-being is important. This means that you just need to make sure that you offer youraudience best of class information. The changes to Facebook’s algorithm will impact brands and marketers everywhere. It will be so much harder to reach your fans. This means that you will have to be more effective at creating creative campaigns.
Here are some easy lessons and tips to implement today to overcome the Facebook Changes coming
- Produce engaging and quality content that promotes interaction with your fans
- Optimise your page, include great visuals and videos
- Use the (CTA) buttons and add your call-to-action, eg learn more, book now
- If you have a personal profile for your business, change it ASAP to a business page
- Fill out your about section with information
- Add all your business milestone dates
- Don’t fall into the click bait headings as Facebook will demote these posts
- Ask you audience to follow your Facebook Page
- Respond to all comments on your page even the negative ones
- Use the apps available on you page such as Reviews and Events
- Add your Services and prices
- Pin important posts or admin announcements to the top of your page
- Focus on high quality content
- Up your ad spend and create ads that work.
- Engage your audience with Facebook Live videos
- Create a community group for your fans
- Use Facebook Messenger Ads and create a chat bot
- It is now pay to play, accept it
- Use Geo-Targeting for Facebook Ads
- Manage Facebook Ad Performance and refine with A/B testing
- Use the Facebook Pixel
- Use Facebook Lead Ads
- Use Video Ads
- Reach the right people with the right posts at the right time, check insights
- Post about trending topics and news
- Finally, measure the success of your Facebook efforts using an external tool or Facebook Insights
Overwhelmed? Do you need help with your Facebook Ads? Then check out our managed ads service for Facebook and Instagram here
Flat Rate Social Media is The Ultimate “Done for You” Social Media Marketing Service for Your Small Business.