YouTube Analytics: What Should You be Tracking?
As the largest video-sharing website in the world, YouTube deserves a prominent spot in your marketing plan.
Since being acquired by Google in 2006, the service has grown by leaps and bounds. This growth has allowed many marketing professionals to use YouTube to drive traffic, increase engagement, and build a stronger brand.
Here is the million dollar question: what’s working for your company in regards to its YouTube strategy?
The only way to answer this question is to keep a close eye on your YouTube analytics. Here are several data points you should be tracking:
1. Number of Views
Track the number of views across your entire channel, you have a YouTube Channel right? Drill down deeper, pay close attention to the views associated with each individual video. This gives you a better idea of the type of content your audience is most interested in.
Your primary goal is to experience an overall growth in views, both day over day and week over week.
2. Number of Subscribers
Views are important, but the number of subscribers to your YouTube channel should never be overlooked.
This represents customers or prospects who have an interest in staying current with your videos.
Simply put, the more subscribers you have the more people there are who will view your content. Subsequently, your brand receives more exposure.
3. Most Viewed Videos
In a perfect world, every video you post to YouTube would be a viral success. In the real world, this isn’t something you should expect.
Some videos will outperform expectations. Other videos will fall well short of what you were hoping for.
To increase your chance of future success, familiarize yourself with the types of videos that appeal to your audience. You can do this by tracking your “most viewed videos of all time.”
Make sure you cross-market your videos too! You can post them on a blog, social media, to your site and you can include them in your email marketing campaigns. This way you can get your video viewed by a wider audience.
When it comes to YouTube analytics, there is a lot of data that deserves your attention. Start out by focusing on the three key points detailed above.